With specialized qualification in Marketing, Saiyati leads the brand consulting practice in Brampton, under the name of theta 360. Her approach to branding through an inside-out understanding of the client differentiates her from the rest. Over the years, Saiyati has been consulted by many companies in India and Canada. Qualitative Customer Research, Branding Strategy, Communication Planning and Designing Physical Evidence have been her forte in the field.

When not strategizing, Saiyati teaches, writes and speaks at various community events and forums across Ontario and Mumbai. Various organizations have encouraged their employees to audience her lectures. She conducts workshops for undergraduates at various Institutes where students learn through real life cases and experiential culture.

Consecutively twice marking the victory at National Martial Art Festival in India, Saiyati can be labeled as “Creative professional” with zeal for branding.