Not to blow horns of my profession, but branding is essential for every business. But not all businesses understand why. Some even are ignorant about ‘branding’ as a concept.
Let’s first clarify what branding is. It is an act to manage the public face of your business; its personality. And every single element of your business helps to build your brand – from your voicemail message and social media profile image to the way you wrap products or how you present yourself when delivering a service. Your brand should be a true representation of who you are as a business, and how you wish to be perceived.
Branding is important because it gives your customer – a reason to return. It is a way you distinguish yourself from your competitors. No business (or freelancer) can afford to overlook their brand in long run. The right branding can positively influence how people perceive you, can drive new business and increase awareness of your business.
1. Improves your reputation
A strong, consistent brand image will help you to establish your business. It makes it easier for customers to remember, recognize and recommend you. It can be a logo or a colour scheme or even smell. It should be integrated into your business processes and reflected through your website, social media profiles, business card, business head office or any other physical evidence.
2. New customers
A good brand will make it easier for you to win referral business. Strong branding generally means there is a positive impression of your company among consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once your brand is well-established, word of mouth can become your best and most effective advertising technique. With the rising use of social media, a good digital presence can assure improved brand awareness.
3. Employee satisfaction
Internal branding by making your employees and supply chain components aware about your brand can bring you a loyal set of the workforce who shall feel proud about the company. Once they are satisfied with the job on hand, they act as your brand ambassadors for all your external links. Obviously, they will be less likely to be tempted by your competitors. Branding your workplace and creating promotional merchandise for your employees to use can help to reinforce the strength of your brand and the values it stands for.
4. Trust in marketplace
A professional appearance and well-strategized branding will help you build credit among consumers, potential clients, and suppliers. People are more likely to do business with a company that has a polished and professional brand image. It provides psychological safety.
5. Branding supports your advertising efforts
It’s easier to create strong result oriented advertising if you have a strong brand. Branding can outreach the desired limit of the audience through engagement at a much lesser expense. For instance, Bell sales desk at the mall might not attract as much audience as a free dental check up organized by an unknown practitioner in the neighborhood.
So, How strong is YOUR brand?
I shall be glad to help you shape yours. Feel free to contact us for the free consultation.