After knowing me for a while and observing my image in minds of people, some apprentice approach to me with a heavy heart saying, “You can do it, But I Can’t!” I strongly dismiss their appeal of low self-confidence, encouraging them by showing their personal Strengths and a few tricks to flaunt it. I would like to share some of such ideas here.
- Start thinking of yourself as a brand
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want to be linked with your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
A strong personal brand can yield tremendous ROI whether you are working with a leading organization or not.
- Audit your online presence
You can’t mold perception without first understanding the current status. In other words, Google yourself and set up alerts for your name on a regular basis. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.
- Find ways to produce value
We’ve all been there on social media and chatting platforms. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? A medium is not a substitute for a message. Find ways to add value to your audience by creating or curetting content that’s in line with your brand.
- Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
- Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three paged site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.
- Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the three C’s: company, college, colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.
A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand. They all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme.
Most importantly, remember that a strong personal brand should be ubiquitous and ever-evolving.
If you need help defining your story, you may simply contact me for arranging a Free 1:1 Personal Branding Workshop.